片段是好 (Fragments are OK)

作为撰稿人, 那里也许是时期当您的内在英语老师谄媚。这是生活之本。当您不能实际上使用词象"联合国正确" 在您的销售复制, 您不能还有机会发生分类词词典。Copywriting 是关于许多肯切的呼吁, 也许与完善的语法不一定相符。 Copywriting 要诀做您的内在编辑谄媚: 片段是好 有时, 简单的句子突然是最佳的种类。如果您的句子有连贯道理, 它也许是好留下它- 既使这技术上不是句子。强的片段, 譬如"上面copywriting 的要诀和把戏..." 也许实际上是伟大的财产对您的销售信件。避免微弱的片段没有主要想法, 然而, 因为他们不帮助您的起因。 收缩是好 Copywriting 是离正式很远的地方。您的目标是喜欢共同的人, 并且正常人民使用收缩。如此继续和投掷在几aphostrophes - 它将做您的文字看上去更人。并且那是一件好事! 一些俗话是好 产业具体俗话是一个巨大方式表示, 您知道什么您谈论。使用它每当适当。对产业的标准简称(IM 为互联网行销, 例如) 并且是一个好方式逐渐灌输信心。 如此, 当您是编辑和校对, 倾听您的食道与您的拼写检查节目一起。一些语法问题也许不是问题根本! 标记: infoTechnorati 标记: 信息大众化: 51% [?





As a copywriter, there may be times when your inner English teacher cringes. It’s just a fact of life. While you may not actually be using words like “un-correct” in your sales copy, you also may not have much of a chance to break out the thesaurus. Copywriting is about mass emotional appeal, which may not necessarily coincide with perfect grammar.

Copywriting Tips to Make Your Inner Editor Cringe:

Fragments are OK

Sometimes, short simple sentences are the best kind. If your sentence makes coherent sense, it may be ok to leave it in - even if it’s not technically a sentence. Strong fragments, such as “Top copywriting tips and tricks…” may actually be a great asset to your sales letter. Avoid weak fragments with no main idea, however, as they don’t help your cause.

Contractions are OK

Copywriting is far from formal. Your goal is to appeal to the common person, and normal people use contractions. So go ahead and throw in a few aphostrophes - it will make your writing appear more human. And that’s a good thing!

Some Slang is OK

Industry specific slang is a great way to show that you know what you’re talking about. Use it whenever appropriate. Standard abbreviations for the industry (IM for Internet Marketing, for example) are also a good way to instill confidence.

So, when you’re editing and proofreading, listen to your gut along with your spell check program. Some grammar problems might not be problems at all!

Tag: infoTechnorati Tags: info
Popularity: 51% [?]