The Jeans of Patricia Sarán One of the commercial remembered publictarios more of the Eighties was the one that it carried out in 1989 the model Patricia Sarán for the mark of jeans Jordache.
Like a perfect metaphor, the commercial one of the elevator elevated the race of Sarán, that became very famous and happened to be well-known like "the girl of the elevator". It was cover of almost all the magazines of the present time and until it was like guest in the program "New Time", that lead Bernardine Neustadt. In addition, the singing deceased Rodrigo wrote the song to him "the girl of the elevator". History behind the commercial one is very peculiar. It was filmed without agency and it was produced integramente by the same Sarán and directed by his friend Dudu Escuderi. The idea had she, inspired by which had to make not to arrive late at a parade. "I studied law and was model. Then after an examination, tardísimo arrived and I had to stop the elevator of the faculty in entrepiso. I entered with the tied hair and eyeglasses and left fact one potra ", tells Rear-view. Months after the commercial one, Sarán carried out, next to actor Arnaldo André, part 1 and 2 of the remembered novel "Amándote". The following year it made cinema (exterminators and Bañeros II, paya crazy, next to Guillermo Francella and Emilio Disi) and knew to be the secretary of Sofovich in "the night of Saturday". But its race stuck a turn. One went away to study theater and it cultivated the low profile. At the present time, thanks to a market study, people chose to the commercial one like one of the íconos of the publicity retro. Arnet decided to include it in its present campaign and returned to be a rage. For that reason Sarán now is completing details with the agency Santo Buenos Aires to carry out the second mythical part of the commercial one, that will be seen in TV in two months. Read in Rear-view
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